The transformation of food in the new digital age makes the population who want efficiency, flexibility and control of the spending budget. According to Euromonitor in 2016 15% of orders at the time were paid online, today they are over 26%. Therefore, there is a reduction in the physical payment style and facilitated by food delivery applications, online payment tends to grow and spread even more securely.
Other important points are: the possibility of a refinement of meals, a quick solution for the lack of food in the house or even the fulfillment of specific needs for certain times, as a reward. Furthermore, it allows one less “problem” in the dynamic life of people today.
The largest demand for delivery on the rise in Brazil are:
As for iFood, which is a success story in the segment of food delivery applications, it has the most used position in Brazil and for this the company has invested in customer care, with personalization supported by technological advances and intelligence. artificial.
“Customer satisfaction and engagement are the main measures for the success of the marketing strategy. And that’s what iFood has invested in. “
– Gabriel Quint (Project and Systems Coordinator)
Forty
In the period of isolation due to Covid-19, requests for delivery have become even more part of the routine of those who do not leave the house, which demonstrates the importance of the activity for users. According to a Corebiz study, revenues from purchases via delivery grew by 77% between March 1 and March 18 (start of quarantine in Brazil).
Source of income
For merchants and couriers, the platforms have exploited the possibilities of greater diffusion and scope of the service provided and, consequently, of new job opportunities.
Combining the gradual and increasing use of smartphones and digital platforms across all social classes. The transformation into digital orders not only increases the demand for the product, but also the number of freight forwarders.
In this sense, the platform I deliver is convenient for registration in regions where couriers can collect from 180 to 240 reais per day. In the three main applications in use in Brazil, it works like this:
- iFood: the minimum payment is R $ 4 + R $ 0.85 per kilometer traveled;
- Uber Eats: R $ 5 is paid up to 3.3 km;
- Rappi: R $ 6.90 up to 3km traveled.
Problems
As the number of users of the platform increases, so does the number of complaints about delivery inconsistencies, especially on weekends. Some customers take a back seat to place new orders, while others are dissatisfied and like top-rated restaurants.
In the bureaucratic question there is still discussion of norms, regulation of services and labor rights. Another important point is the fact of a large number of accidents and deaths of motorcycle messengers.
Marketing strategies
Big companies rely on great marketing strategies, given its great relevance, let’s talk about iFood and how it conquered the general public – since today “ordering an iFood” is more popular than simply “ordering food”. Some adopted points that can be observed are:
- Meaningful relationships with companies and customers, with cross promotions, coupon distribution and opening opportunities for small businesses;
- Possibility of feedback within the platform itself;
- Artificial intelligence for a personalized indication for each user.
advances
Fueled by the new digital age, the services we use the most will be improved and increasingly aligned with instant needs, creating new methods and tools.
_A evolução tecnológica está literalmente batendo à porta, acompanhe as novidades e aproveite as novas experiências.