Wearables sales increase: more connected watches, less bracelets

The third quarter of 2021 saw the sale of portable devices grow significantly compared to the corresponding period last year. IDC extension in fact, it brings in total volumes of 138.4 million coins, for a 9.9% year-over-year increase.

Among these types of products, those audible, which is related to the transmission of sound, are the ones that sell the most: we are talking about a market share of 64.7%, with an annual growth of 26.5% compared to last year . THE wearable products wristwatches accounted for 34.7% of overall sales, albeit with some notable differences.

In fact, in the third quarter, we saw a shift in demand from traditional fitness bracelets to smartwatches, more sophisticated products that are better suited to different consumer uses. The merit of this dynamic is also to be noted in the gradual contraction in the prices of connected watches, which has made fitness bracelets less attractive in the eyes of end customers.


Apple remains the first among wearable device manufacturers, but with a contraction in sales of 3.6% compared to last year. The American company garnered an overall market share of 28.8%, clearly outpacing other companies engaged in the sector. Samsung And Xiaomi they follow in pairs with a market share of 9.2% each: the first capable of increasing sales volumes by 13.8%, the second rather the one who, with 23.8%, operated against the tide precisely in due to the drop in demand for fitness bracelets.

Huawei ranks fourth with 7.9% of the total, a slight increase of 3.7% over last year, while in fifth place are Imagine Marketingan Indian company that markets BoAt branded products, with 7.2% and a considerable growth of more than 200% compared to the same period last year.