Xiaomi surprisingly abandons the “Mi” brand. A new era begins

10 years after the first product presented with the brand ‘Me’, Xiaomi claimed a XDA than the famous denomination there will be no more. The ‘Mi’ series has seen impressive growth in recent years, conquering first Asia and then the whole world with its own products with excellent value for money. The news is a surprise after Xiaomi became at the beginning of the month the leading smartphone manufacturer in Europe, overcome Apple And Samsung.


Xiaomi: goodbye Mi series

Indeed, the latest smartphone presented by Xiaomi the MIX 4, not Mi MIX 4. As we know, in recent years Xiaomi has used the Mi brand for all types of products: smartphones, tablets, computers, wearables, smart home products, scooters and many others. Also, Xiaomi is already selling its smartphones in China without the Mi brand.


“‘Mi’ means two things: “Mobile internet” And “Impossible mission”The first refers to the focus on the product of the company, while the second refers to the ambitions of the company, ”said the co-founder and CEO of Xiaomi long ago. Lei Jun.

It is therefore very likely that we will not see any ‘Xiaomi Mi 12’, but we’ll look at one instead ‘Xiaomi 12’. According to the source, this big change will serve to bring some brand synergy across the world and why not, less confusion over product names. Xiaomi, in addition to the Mi brand, also has independent brands LITTLE, Redmi And Black shark.

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